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Term 4 Final Project: Business Web
Site
Tropic Resorts Client Meeting
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What are they selling?
What niche does it fill?
What is their perfect customer?
What are their visitors tech capabilities?
What are their visitors seeking?
What are the primary reasons for someone
to visit this site?
What are secondary reasons to visit
the site?
What educational or interactive features
could they feature?
What does the competition offer?
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The client(s) for Tropic Resorts,
Inc. are the owners of two apartment rentals on Pompano Beach, Florida.
They are looking to advertise their product over the internet in order
to reach a broad audience of vacationers. Many of their customers are
Canadians and US midwesterners.
They also advertise locally through newspaper ads, brochures and word
of mouth.
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What are they selling?
- Mid-priced vacation accommodations in a resort environment.
- Fun, relaxation, sun, beach and ocean.
- Close proximity to many popular tourist attractions.
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What
niche does it fill?
- Beachfront efficiency apartments in a rapidly dwindling market-many of the
smaller efficiencies have been torn down and replaced with high-rise, private
condominiums.
- Ironically, because of the above statement, the beaches here are clean,
quiet and uncrowded year round.
- Unusual to find a mid-priced vacation apartment literally on the beach in
the Gold Coast region.
- Nice accommodations, cozy environment (only 60 units), well maintained.
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What
is their perfect customer?
- Retirees, who are often long term vacation renters-up to 6 months in winter.
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What are their visitors tech
capabilities?
- Low tech, dial-up modems, basic computer systems, older version browsers
and OS's. Many do not own a computer.
- Many of the French Canadian customers have access only to 28.8 modems
at this time.
- Retirees, if computer literate, tend to be proficient in email and using
the internet, but are hesitant to send personal information over the net.
Low use of site forms, credit card payments for reservation deposits,
etc.
- It is interesting to note that previous customers that reside in the midwest
area of the US are WebTV users. They bring their WebTV boxes with them.
*Design note:
create a simple, easy to use, accessible site.
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What
are their visitors seeking?
- The perfect vacation destination.
- Good value, clean, comfortable accommodations.
- Kitchen facilities to keep costs down.
- Relaxation, good weather, activities like golfing and fishing.
- Close proximity to tourist attractions while at the same time residing
in a quiet non-tourist area.
- Socializing with other retirees with shared interests.
- Close to dining, shopping, medical facilities and places of worship.
*Design note: Include affiliates?
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What
are the primary reasons for someone to visit this site?
- Vacationer or retiree looking for a reasonably priced, possibly long term
vacation rental in the South Florida area.
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What
are secondary reasons to visit the site?
- Comparison shopping for vacation, checking out tourist attractions
in the South Florida area.
*Design note: Survey site visitors?
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What
educational or interactive features could they feature?
- Local activities calendar.
- Offer gift certificates or seasonal specials.
- Travel tips page. Users could send in their best tips.
- Bulletin board for users to exchange information about vacationing in this
area.
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What
does the competition offer?
- In this price range of accommodations, competitor's sites lack a professional
feel.
- Sites are too "busy", almost present too much information.
- Some are not intuitively navigated.
- Rate information unclear and even lacking in some instances.
Competitor
site examples
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